MMA fans already know that Herschel Walker makes his professional fight debut Jan. 30 at Strikeforce: Miami.

After Wednesday, the entire sports world knows. And even a few regular people know, too.

Walker, the 1982 Heisman Trophy winner who was once traded from Dallas to Minnesota for the entire population of the Twin Cities, was on a huge media train around New York.

It started with "Fox & Friends" at 6:30 a.m. (watch video below), then "The Howard Stern Show" at 7:30, followed by a spot on WFAN's "Boomer & Carton" morning show at 9.

From there, it was off to Gallagher's Steakhouse on W. 52nd Street for a luncheon and meet-and-greet with the media at 11:30.

That's about as whirlwind a morning as is humanly possible. I bet he told the same stories to each outlet, you know the one about his mother not wanting him to fight, and the one about being a fifth-degree black belt in Tae Kwon Do hurt him more than it helped him. Of course, Walker was one of the best pure athletes of the last 30 years, so that likely helps him.

Why such a media campaign?

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Strikeforce, a rising MMA promotion and a legit contender to the UFC, is doing all it can to trot out its most well-known commodity to increase exposure to its Showtime card. Smart move, don't you think?

Someone call me when his opponent, Greg Nagy, gets his train ticket. In the meantime, I've got 1,500 situps and pushups to do.