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The UFC 154 pay-per-view buys prop bet issue

UFC Octagon Girl Arianny Celeste holds up a

UFC Octagon Girl Arianny Celeste holds up a round card during the UFC on FX middleweight bout between Andrew Craig and Kyle Noke at Allphones Arena in Sydney, Australia. (March 3, 2012) Photo Credit: Getty

During the UFC 154 pre-fight press conference Wednesday, I sent out this tweet:

It seems I wasn't alone in wondering how Bovada, an online sports betting and casino website, could offer such a prop bet since the UFC does not make its pay-per-view buys public.

Yes, those numbers often leak through various other outlets, but who's to say what's true when it comes to placing a wager on such things.

So, we inquired. Here's what sportsbook manager Kevin Bradley said in an email:

“We have offered this prop on previous UFC PPV events and we will use a variety of sources with PPV estimates that we feel are solid and grade the prop accordingly. In a case where we feel it is too close to call, we will No Action the prop.”

There you go. No real proof, no action.


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