Headlining a UFC event, be it a pay-per-view or not, can only increase a fighter's profile. Co-main events, as well.
But maybe being on the undercard for UFC 152 in Toronto is a better deal, especially for those fighters suffering from acrophobia (a fear of heights).
Surely there are safer ways to let fans know that tickets go on sale this Friday for the Sept. 22 card than to dangle flyweights Demetrious Johnson and Joseph Benavidez and middleweights Michael Bisping and Brian Stann from atop the CN Tower.
The fighters were actually tethered to an overhead rail on top of the tallest building in North America, so safety really wasn't much of an issue. Still, it makes for interesting video.