The UFC announced Tuesday night that it will host a fight card in China on Nov. 10, 2012, specifically at the CotaiArena in Macau, a special administrative region of the country.
No actual fights have been announced yet, but the card will air on Fuel TV here in the U.S.
“Breaking into a market with a population of over 1.3 billion is both a testament to the growth of our sport and a long-term challenge we are excited to undertake,” said Lorenzo Fertitta, UFC Chairman and CEO, in a statement. “This is just the first of many world-class fights we plan to hold over the coming years in China, one of the birthplaces of martial arts. The world-class CotaiArena in Macau is an ideal place to start this journey.”
The arena, owned by the Sands company, seats 15,000 fans and is located at The Venetian's Resort-Hotel in Macau.
The UFC said it already reaches 450 million viewers in China, and has more than 500 million unique viewers to Internet content in the country.