When the UFC and Fox announced their big broadcast deal last month, it came with the promise of four live fight nights on "Big Fox," i.e. Fox the network station.
Friday afternoon, UFC president Dana White revealed the main for the first fight card on Nov. 12 in Anaheim. Here goes: Cain Velasquez vs. Junior Dos Santos for the heavyweight title.
"We deliver," White said. "We deliver to our fans."
It is the only fight on the card to be televised, White said. It will be a one-hour broadcast on Fox featuring a five-round heavyweight championship bout. Fox Sports president Eric Shanks said they'd likely fill out the time at the end of the broadcast (if there is any) with prelim fights or "best of" from the night's fights.
It's not clear where or if other bouts will air on Facebook, FX or anywhere else. As for those inside the Honda Center that night (tickets on sale Sept. 16), White said it will be no different than any other event in terms of the amount of fights.
Broadcasting UFC fights on Fox will give the fighters increased exposure at a level not yet seen by the premier mixed martial arts organization. A million or so pay-per-views are nice, sure, but to air on a major network in primetime is something entirely different.
"We're getting the opportunity from Fox to become mainstream," White said.
White said he and UFC officials were kicking around several ideas of which fight to make the main event. Anderson Silva defending his UFC middleweight title was a possibility but timing is an issue. Silva just fought in Brazil on Aug. 27.
"The no-brainer, the one right in front of our faces, was the one for the heavyweight championship," White said. "It's more than a heavyweight title. It's two heavyweights I know are going to go out there and put on fight.
"This is our Stephan Bonner-Forrest Griffin now on a much larger platforms."