Matt Kenseth, winner of the 2009 Daytona 500, will be driving more than the 400 miles required for this weekend’s race at Indianapolis Motor Speedway when he provides legal drinking age adults free and safe rides home from Indianapolis-area hot spots on July 23.
The Crown Royal Safe Rides Home designated-driver program provides adult consumers safe rides home via a fleet of four replica purple and gold No. 17 Crown Royal Ford Fusion cars. The program will take place at the corner of Broad Ripple and Guilford Avenues Friday, July 23 from 6 p.m. – 12 a.m., with Kenseth providing rides from 6 – 8 p.m. This is the sixth year that Crown Royal has done the Safe Rides Home program in Indy. In the past, Jamie McMurray, this year's Daytona 500 winner, and Kurt Busch have issued rides.
Crown Royal and Kenseth will be holding their first ever “Tweet Up” at 6:00 p.m., where adult fans at the corner of Broad Ripple and Guilford Avenues will be able to meet Kenseth. For every adult consumer who tweets – # Crown Royal Safe Rides Home – throughout the race weekend, Crown Royal will donate $1 to the Midwest Food Bank of Indianapolis.
Safe Rides Home will also be available Saturday, July 24 for legal drinking age adults from 8 p.m. – 12 a.m. at the corner of West Jackson Place and South Meridian Street.