SAN FRANCISCO - SAN FRANCISCO (AP) — The U.S. Olympic Committee has renewed its sponsorship with AT&T through 2012, a deal that keeps one of its biggest and most important partners through the London Olympics.
The deal took nearly a year to complete and was finalized earlier this fall, but wasn't made public until Monday when it was announced at the USOC's quarterly board meeting.
Financial terms were not disclosed. The last four-year contract with AT&T was worth about $20 million.
The AT&T deal adds to a recent contract signed with Procter and Gamble, and is considered important because several of the Olympic sports federations had separate pending deals with AT&T that they couldn't complete until the USOC contract was signed.