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Rock-Cena-Miz angle on Raw: Too good for its own good?

I’m a big proponent of the philosophy of “less is more.”
At last year’s WrestleMania, we saw the unwanted results of giving too much away on free TV. After 12 years of build, the long-awaited showdown between Bret Hart and Vince McMahon should have been enough to carry the entire show by itself. But instead, Hart and McMahon were trading blows seemingly every week on TV leading up to WrestleMania. By the time the match finally took place, it was “been there, done that.”
Watching the final, blockbuster edition of Monday Night Raw before this Sunday’s WrestleMania, I couldn’t help but think if I was witnessing WWE make the same mistake once again.
WWE had been pretty disciplined in the weeks leading up to WrestleMania about keeping John Cena and The Rock apart. Each week, the men would trade verbal jabs. But to see them finally come face to face, you’d have to fork over $60 on April 3. It would be the quintessential “WrestleMania moment.”
Or so I thought. Not only did WWE give away the first in-ring confrontation between The Rock and Cena last night, they gave away much, much more: The first Rock-Miz confrontation; The Rock’s first physical involvement in a WWE ring in seven years; His first People’s Elbow in seven years (on the Miz, no less. Why not Alex Riley?); and, to top it off, The Rock taking Cena’s finisher right in the middle of the ring.
Yes, it made for great television and probably got some fans even more excited than they already were to see WrestleMania. But, that doesn’t necessarily make it a good business move.
It remains to be seen what WWE has in store for The Rock, Cena and The Miz at WrestleMania. Maybe it’s something far bigger than anything they gave away last night (The Rock actually competing? Winning the WWE title?). But regardless of what they have planned, the fact remains that they gave away on free TV something that, I believe, should have been saved for WrestleMania.

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