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Delta launches new boarding process based on purchased fare

Delta Air Lines will launch a new "branded

Delta Air Lines will launch a new "branded boarding" process, based on fare purchased, beginning Jan. 23. Photo Credit: Delta Air Lines

Delta Air Lines is making zoned boarding a thing of the past.

Starting Jan. 23, boarding with Delta will be by branded fare purchased. It will continue to give priority to SkyMiles Medallion Members and eligible Delta SkyMiles American Express Credit Card Members.

“We have been listening to our customers about the stress they often feel at the gate before boarding," said Tim Mapes, Delta’s senior vice president and chief marketing officer. "This latest enhancement…is designed to better link the Delta product they purchased to differentiated experiences throughout their journey.”

In January, boarding zones for Delta-operated flights will be renamed from numbers to the branded fare purchase but will also still reflect customer loyalty. This will lead to an increased number of boarding zones, which also means fewer people will be lining up at the gate area at one time. Delta will introduce new color accents for each of Delta’s fare products.

The boarding order is as follows: Delta One, Delta Premium Select or First Class, Delta Comfort plus, Sky Priority, Main Cabin 1, Main Cabin 2, Main Cabin 3, Basic Economy.

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