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Hunting Fifth Avenue via your cellphone

The 74-foot-tall Rockefeller Center Christmas Tree is lit

The 74-foot-tall Rockefeller Center Christmas Tree is lit by 30,000 energy efficient LED lights in the 79th annual lighting ceremony. (Nov. 30, 2011) Credit: AP

Although we often decry those whose noses and ears are buried in mobile devices as they walk the crowded streets of Manhattan, there’s good reason to let your cellphone dominate as you take on the city.

It’s called the "Fifth Avenue Holiday Hunt” – brought to you by the urban gamers known as Stray Boots. The hunt is an interactive walking tour and scavenger hunt that takes anyone who plays by text message or mobile web browser on a journey around Manhattan’s Fifth Avenue and Rockefeller Center.

Sights and stops include Tiffany’s, Cartier, FAO Schwartz, the Lego Store, Bergdorf Goodman and (naturally) Saks Fifth Avenue – but it’s not all just shoppers’ delights as Radio City Music Hall and the Rock Center Christmas Tree are also destinations. And there are indoor points in play, so no, players won’t be fighting the December chill the entire way.

The tour starts at 49th Street and Sixth Avenue, with an average running time of 1 1/2 to 2 1/2 hours. Suggested tour times are Monday to Saturday from 10 a.m. to 8 p.m. and Sundays from 10:30 a.m. to 7 p.m. (as many businesses are otherwise closed), and is the regular price is $20 (but right now you can nab it for a discounted $12) with formatting that allows you to give the FAH Hunt as a present (

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