Oscar-winning actress and Amagansett resident Gwyneth Paltrow and East Hamptonite author and Baby Buggy founder Jessica Seinfeld hosted a private evening of cocktails and shopping Wednesday at the Balenciaga store in East Hampton.

Jerry Seinfeld (Jessica Seinfeld's husband), actress Samantha Mathis and actress Ali Wentworth were among those who attended.

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The night benefited Baby Buggy, a nonprofit founded in 2001 that provides products, educational services and equipment to New York City families in need. The organization has donated 4.2 million items to thousands of children.

Jerry and Jessica Seinfeld and Gwyneth Paltrow attend an evening of shopping to benefit Baby Buggy at Balenciaga on July 28, 2010, in East Hampton.