Another jolly green idea

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A startling statistic out today from Bloomberg's green-minded City Hall. While almost every unsold magazine at newsstands is eventually recycled, less than 20 percent of the purchased magazines ever find their way to a recycling bin.

To encourage New Yorkers to save paper the way they (are supposed to) save water and electricity, the city is planning to introduce an advertising campaign, ReMix ­ Recycling Magazines is Excellent! Look for it at a bus stop or taxi cab near you. And yes, the ReMix ads will also appear in the very same magazines you are not supposed to be throwing in the trash. Talk about guilt!

-- Justin Rocket Silverman

Tags: bloomberg , environment , recycling

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