How local companies are doing business in Second Life

September 21, 2007

When Greg Verdino of Melville gets up to go to work, he no longer makes a dash for the Long Island Rail Road to commute to Manhattan. No, as chief strategy officer of a new marketing company called crayon, on many days he sits down at his home computer and logs into a 3-D virtual world called Second Life.

Recent columns

• Getting a head start

  May 20, 2007

  Last fall at Adelphi University's freshman orientation lunch, Joseph Geraci touted the school's alumni association. That may seem a bit premature, as the students had miles to go before being in a position to start writing donation checks.

• Meditations on a Blackberry

  August 6, 2006

  Just three weeks ago, I was about to leave for a 12-day mind-body meditation retreat near Ithaca. This is a place where you do yoga, contemplate a lotus pool, swim in a spring-fed pond (that I prayed was snake-free) and take long walks on country roads, sighting deer and bunnies.

• Getting some rest

  March 20, 2005

  'So, are you ready to sleep?" Eileen McGill asked the other afternoon from her concierge desk at the Benjamin Hotel in midtown Manhattan. As the official sleep concierge, she had invited me to try out one of the hotel's new services -- an executive nap.

• The hostess of possibilities for GOP convention

  August 29, 2004

  One afternoon early last week -- as workers were still hammering, stapling and moving bins on the convention floor -- Maureen Reidy took time to reflect on the moments when a year's worth of work starts taking tangible shape. About as much reflective time as could be taken between her many cell phone calls and BlackBerry checks.

• TKTS employee's 1-man show

  July 11, 2004

  While we all might find our workplaces ripe with material for the theater of the absurd, it's only in our dreams we get to share those oddities on a grand scale, say, from the stage of an Off- Off-Broadway theater.

• Mixing it up

  May 23, 2004

  You've got those 50-pound bags of potatoes to lift, those hunks of raw fish to break down, those competitive guys in a hot, pressured kitchen, looking to see if you can take the heat.

• Armed with charm

  May 9, 2004

  Last of three articles

• Button up

  May 2, 2004

  Second of a three-part series

• Candid camera

  April 25, 2004

  First of three parts

• Candid camera

  April 25, 2004

  People may think that getting a job is all about having the right skills. But it also has a lot to do with the image you present. Do you come across as a gawky, uninitiated novice who wouldn't even know how to answer a telephone? Or as a reasonably smooth professional who could be trusted to represent an employer well?

• Thanks For the References

  January 4, 2004

  This is Part 15, the last of a weekly series helping people with job searches.

• Part 14: An Offer You Can Refuse

  December 28, 2003

  Part 14 of a weekly series helping people with job searches.

• Part 13: Responding To A Job Offer

  December 21, 2003

  Part 13 of a weekly series helping people with job searches.

• Part 12: Who's Going to Vouch for You?

  December 14, 2003

  Part 12 of a weekly series helping people with job searches.

• Part 11: Following Up The Interview

  December 7, 2003

  Part 11 of a weekly series helping people with job searches.

• Part 10: Prepare For the Interview

  November 30, 2003

  Part 10 of a weekly series helping people with job searches.

• Part 9: Replying More Effectively To Ads

  November 23, 2003

  Part 9 of a weekly series helping people with job searches.

• Part 8: Paths Not Often Taken

  November 16, 2003

  Part 8 of a weekly series helping people with job searches.

• Part 7: A Recruiter Can Be An Advocate

  November 9, 2003

  Part 7 of a weekly series helping people with job searches.

• Part 6: Get Your Foot In the Door

  November 2, 2003

  Part 6 of a weekly series helping people with job searches.

• Part 5: Think About Networking

  October 26, 2003

  Part 5 of a weekly series helping people with job searches.

• Part 4: Sprucing Up That Cover Letter

  October 19, 2003

  Part 4 of a weekly series helping people with job searches.

• Part 3: The Art of Resume Writing

  October 12, 2003

  Part 3 of a weekly series helping people with job searches.

• Part 2: Research Industry and Target Firms

  October 5, 2003

  Part 2 of a weekly series helping people with job searches.

• Part 1: Out of Work?: Use Your Mirrors

  September 28, 2003

  For most job hunters, the first step is to log onto Web sites or pore over help-wanted ads. But they skip the key step that helps focus their sights and sell themselves: self-assessment.

• Many Retirees Lack Saving Grace

  June 16, 2002

  There's a whole herd of people headed for retirement -- about 76 million baby boomers. Some are sitting pretty. Others are just sitting there with their eyes glazed over while they think about all the planning they haven't done.

• Prepare for the Pink Slip Before It Comes

  October 7, 2001

  HEY, YOU! YES, YOU -- the one hiding under the covers. We know it's scary out there in layoff land, but won't it be a whole lot scarier not to be even a little prepared should you be forced to join the swollen ranks of those already laid off?

• One-Stop Career Center Offers More Than Just Employment

  September 6, 2001

  Been laid off? Feeling dumped? Well, you might be interested in a place where they try real hard to treat you with TLC -- even though they're seeing 6,000 others walk in their front door in a month.