Catering hall owner goes big with advertising
Photo credit: Howard Schnapp | Steve Carl near where billboard adds for his catering hall, Carlyle on theGreen, have gone up at Roosevelt Field in Garden City. (Jan. 12, 2009)
Carlyle on the Green owner Steve Carl wanted to get the message out that his restaurant-catering complex in Bethpage State Park is available for weddings right through Valentine's Day.
So he took out ads, but not traditional newspaper, broadcast or Internet ads. Carl said he believes in getting his message out in a big way: He erected 50-by-45-foot billboards a few weeks ago outside Nordstrom's...
