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Crafting her own greeting card business

Vera Athans hand-crafts one-of-a-kind greeting cards out of

Photo credit: Danielle Finkelstein | Vera Athans hand-crafts one-of-a-kind greeting cards out of a rented trailer on Merrick Road in Massapequa. Wedding, birthday, anniversary — she covers all occasions and calls it her art. (July 22, 2011)

James Bernstein

Newsday columnist James Bernstein James Bernstein

James Bernstein is a longtime business writer for Newsday.

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Vera Athans doesn't make much money hand-crafting the greeting cards she makes and sells from a rented trailer off busy Merrick Road in Massapequa that sports a sign saying "Gift Shop." In fact, Athans makes so little money, she says, she can't pay the heat bill for the trailer in the winter, and so must shut down her business.

But what drives her, she said, is her passion for making the cards,...

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