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Keeping tattoos fresh and colorful

Quick ReadGreg Pomponio, a former Merrick bar owner, has developed wipes with the cream that keeps the body art looking fresh. They are more sanitary, he says.

Fresh tattoos can stay that way with proper

Photo credit: Handout | Fresh tattoos can stay that way with proper care.

James Bernstein

Newsday columnist James Bernstein James Bernstein

James Bernstein is a longtime business writer for Newsday.

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Got a tattoo? Seems so many -- young and old -- on Long Island do these days. But tattoos need aftercare, and a Long Islander has come up with a hygienic wipe that keeps the body art from drying up and harming color.

Wild Willy's Tattoo Wipes, based in Massapequa, is the invention of Greg Pomponio, a former Merrick bar owner who has his own set of tattoos.

Wild Willy's is the first such...

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