Consider a social media audit
Quick ReadMany companies have thrown themselves into the social media spectrum without assessing whether their efforts are actually paying off. Conducting a social media audit may be just what your company needs to better focus its energy and stay on track.
Nearly one of five small-business owners uses social media, according to a survey by Network Solutions and the Center for Excellence in Service at the University of Maryland's Smith School of Business.
But that doesn't mean they're using it correctly, say experts.
Many companies have thrown themselves into the social media spectrum without assessing whether their efforts are actually...
