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Holiday offers gets shoppers to open e-mail
Photo credit: Tony Jerome | Make the e-mail offers from your business as appealing as you can. Like a gift an e-mail contact would want to open.
As the holiday season approaches, companies large and small will be ramping up their e-mail marketing efforts to lure shoppers with deals and incentives.
In December alone, e-mail volume generally increases 50 percent, according to the Email Experience Council, a marketing arm of the Direct Marketing Association.
This means that if your company is planning to attract consumers this way,...
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