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Marketers: Create a promotion that actually delivers

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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Buy one, get one free. Spend $25, get $5 off.

We've all seen this kind of promotion, and as a marketer you may have even offered similar ones to your clients.

In this type of economy, it's not uncommon for businesses to offer promotions as an incentive to get their customers to act, say experts.

But if they're going to create a promotion that actually delivers, businesses need...

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