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Small business: Avoiding customer-service mistakes

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

bio

It takes only one bad customer-service experience to lose a customer.

A dropped call, a long wait time or even poor service - before you know it, the customer is doing business elsewhere.

While most companies don't intentionally set out to irk their customers, often that's what ends up happening, because businesses keep repeating the same mistakes, experts say.

"They fall into...

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