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Small business: Customer loyalty, retention

Companies need to look for new and better

Photo credit: iStock | Companies need to look for new and better ways to reward customer loyalty, experts say.

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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In this competitive marketplace, it's critical for companies to look for new and better ways to boost customer retention and loyalty.

Too often, companies take for granted that their customers will keep returning.

With the new year approaching, businesses should evaluate all aspects of their customer interaction to find customer-service flaws and improve the overall customer experience,...

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