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Small Business: Retain clients with honest dialogue

If you want to avoid losing customers, you

Photo credit: iStock | If you want to avoid losing customers, you need to create an ongoing dialogue and generate honest feedback that you can use to help improve your products, services and boost customer satisfaction, say experts.

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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Satisfied customers stick around. Dissatisfied customers take their business elsewhere, with the majority never even vocalizing their complaints or telling you the reason why.

If you want to avoid losing customers, you need to create an ongoing dialogue and generate honest feedback that you can use to help improve your products, services and boost customer satisfaction, say experts.

"If...

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