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Small Business: Voice mail can be a tool

Try different ways of interacting with prospects, including

Photo credit: iStock | Try different ways of interacting with prospects, including email.

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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It's hard enough reaching the decision-maker at any company, but add onto that the electronic barrier created by his or her voice mail.

Often, it's one of the biggest obstacles standing between you and your prospect.

Despite the growing role of email, understanding how to navigate voice mail and use it to your advantage can mean the difference between a lost business opportunity and...

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