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• Super Bowl advertisers seek social media buzz

  during and after the game, for instance. It will also center its overall campaign heavily around Web-based partnerships with NBC, Twitter and Facebook. SOCIAL MEDIA HELPS SELL With the conventional wisdom being that consumers are more likely to make a purchase   Read more »

• Collinsowrth, Rolle share a warm moment

  Cris Collinsworth and I, weve always gotten along.That didnt seem to be the case in December when Collinsworth noted on an NBC broadcast that Rolle was barbecued in coverage on a Dez Bryant touchdown. Rolle lashed out at commentators who dont know what theyre   Read more »

• 'Chuck' finally coming to an end

  new network strategy that consigned the future to Jay Leno nearly killed it off after that. Then, with Jay back at "Tonight," NBC grasped at any drama remaining on the schedule with a pulse. "Chuck" was saved again.Nevertheless, shows don't stick around on   Read more »

• 'The Firm': Let's hope it will improve

  PREMIERE "The Firm" WHEN | WHERE Previews Sunday at 9-11 p.m. on NBC /4. Moves into its regular Thursday-at-10 p.m. time slot next week. REASON TO WATCH Based on the 1991 page-turner (and 1993 movie starring Tom Cruise ) that launched the Grisham express.   Read more »

• How hockey outdoors became a 'Classic'

  There were several very good reasons the NHL turned to the Buffalo area to stage its first outdoor New Year's Day game in 2008.The weather figured to be conducive. The local populace enjoys hockey more than most.Oh, and this: "[The NHL ] called me and sa   Read more »

Around the web

• Conan O’Brien Kinetic Typography: “Amazing Things Will Happen”

  dialogue of Conan O’Brien’s final episode of The Tonight Show on NBC. In this farewell address, he describes his feelings towards NBC and the situation at hand. His personality exudes positivity and humor allowing this dialogue to describe his character very 50 m ago from Nerd With Swag Read more »

• Steven Pasquale Gets The Lead In ‘Do No Harm’, Mimi Kennedy Joins ‘American Judy’

  Me alum Steven Pasquale has landed the dual lead role in NBC’s Jekyll & Hyde-style medical drama Do No Harm. The project, written by David Schulner, centers on Jeffrey Kohn (Pasquale), a brilliant neurosurgeon who wrestles with his dangerous alter-ego Ian 9:09 PM from Deadline Hollywood Daily Read more »

• 'Rescue Me's' Steven Pasquale Tapped to Star in NBC Medical Drama

  Pasquale is suiting up for NBC’s medical drama Do Not Harm. The Rescue Me actor will play a brilliant neurosurgeon who wrestles with his dangerous alter-ego that threatens to wreak havoc on his personal and processional life. He joins Law & Order alum Alana 8:58 PM from Hollywood Reporter Read more »

• ESPN drops Ron Jaworski from MNF booth

  ESPN's Monday Night Football, which remains an iconic TV perch even as the NFL's marquee primetime game schedule has gone to NBC's Sunday nights. "They didn't. They pretty much said they're going with a two-man booth but wanted to talk to me about opportunities," 8:32 PM from USA Today Read more »

• CBS’ Moonves Eyes $4 Million Super Bowl Spot

  projection, it would mark a 14 percent increase from NBC’s staggering $3.5 million asking price for time in this year’s game. NBC itself commanded a 17 percent increase hike over Fox’s going rate of $3 million in 2010. While there’s nothing binding about a 6:29 PM from AdWeek Read more »