Ad agency takes new name: Wilen New York

An East Farmingdale-based advertising and marketing company has changed its name to Wilen New York to better reflect the services it provides, officials said.

Wilen New York, formerly called Wilen Media, specializes in direct marketing, Web advertising, printing and other ad services. Its customers include mortgage lenders, utilities, entertainment companies and financial institutions, among others.

“Unlike many agencies, we work as a single team from initial concepts, to creative, to data strategy, to production and measurement,” said company president Darrin Wilen.

Wilen New York is an operating unit of the Wilen Group.