Applied DNA offers anti-counterfeiting tech

Applied DNA Sciences Inc., of Stony Brook, says it has a new, exclusive distribution agreement to supply anti-counterfeiting technology to a leading maker of brand-name packaging.

In the deal, Applied DNA will supply unique genetic markers allowing the client to create "a forensic package which will differentiate their product from competitors."

The packaging maker, Disc Graphics Inc., of Hauppauge, makes retail boxes and containers for Kozy Shack puddings and desserts, Sucrets lozenges, Oribe hair products, Lamisil gel ointments, Country Life nutritional supplements and Desert Essence lotions.

As a result of the agreement, Disc Graphics "has been granted rights to distribute a unique DNA marker exclusively for the folding carton offset print sector and non-exclusively for pressure sensitive labels in North America," Applied DNA said.

Applied DNA did not specify the monetary value of the deal, except to say that it "received an initial payment from Disc Graphics and would receive minimum payments annually to maintain exclusivity."

As a result of the deal, Disc Graphics will use unique strands of botanical DNA, "developed specifically for them by APDN, in its labels and packaging business." 

The Disc Graphics sales team will be trained by Applied DNA to promote this technology.

"This represents APDN's first entry into the packaging market, with an initiative of potentially enormous scale. APDN is prepared to fulfill all needs, even as it grows in many other market verticals simultaneously," the company said in a statement.

Photo shows James Hayward, president of Applied DNA Sciences, displaying a "DNA fog" that can be used to protect a business from theft or robbery. He was among the scientists attending a show-and-tell session with Long Island tech businesses on Jan. 21, 2011.

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