Broadridge Financial Solutions buys Emerald Connect websites for $60M

Broadridge Financial Solutions Inc. announced Wednesday the purchase of a group of websites for $60 million in cash.

The Lake Success-based provider of investor communications services to public companies, Wall Street investment houses and banks has bought Emerald Connect, LLC, whose websites cater to financial advisors.

Emerald is owned by StoneRiver Group.

Robert Schifellite, president of Broadridge’s investor communication solutions division, said the Emerald operations would be folded into Broadridge’s Forefield product line. Broadridge purchased Forefield more than three years ago.

Emerald employs more than 120 people at offices in San Diego and Duluth, Minn.

Broadridge said the Emerald purchase would bring the number of financial advisors it serves to nearly 100,000.