LI subscription box company pivots during pandemic, sees growth

Theresa Pinelli and Halie Geller are cofounders of LI subscription box business LocaLI Bred. Back in March, during the first couple of weeks of the pandemic, the business lost a wave of subscribers as many lost their jobs and sought to cut back on expenses. That’s when Geller and Pinelli pivoted, and their tweaks resulted in a 300% increase in business, they say. Credit: Raychel Brightman