Cereal companies to sell breakfast drinks
PepsiCo new Kickstart, a carbonated drink that is part juice with Mountain Dew flavor. (Jan. 29, 2013) Credit: AP
Don't have time to sit down for a bowl of cereal? Companies are hoping you'll want to drink your breakfast.
As they struggle to grow U.S. cereal sales, Kellogg and General Mills are preparing to roll out breakfast drinks.
At an industry conference Wednesday, Kellogg CEO John Bryant said the company hopes to redefine cereal with its Breakfast To Go milk-based drink, to be rolled out nationally this year. A day before, General Mills said it's testing a dairy-based breakfast shake called BFast that has whole grains and the nutrition of a bowl of cereal and milk.
A similar drink called Up & Go by Sanitarium Health and Wellbeing Co. is doing well in Australia, taking 10 percent to 20 percent of the cereal business.
Out East Show: Westhampton Beach Brew & Grille, Hallockville Museum Farm Bees, North Fork Foodie Tour, Southampton Animal Shelter Foundation NewsdayTV's Doug Geed is heading 'Out East' to showcase the ultimate local spots you need to explore.
Out East Show: Westhampton Beach Brew & Grille, Hallockville Museum Farm Bees, North Fork Foodie Tour, Southampton Animal Shelter Foundation NewsdayTV's Doug Geed is heading 'Out East' to showcase the ultimate local spots you need to explore.
