Chipotle promo giving BOGO deals to people with tattoos on Friday
Chipotle is running another one-hour "Tatted Like a Chipotle Bag" BOGO deal for customers with tattoos who make a purchase on Friday. Credit: Chipotle
Chipotle Mexican Grill is bringing back an hour-long deal the company said helped it set a sales record in March.
Between 3 and 4 p.m. on Friday, participating Chipotle locations will run a buy-one-get-one entree promotion for customers with permanent or temporary tattoos, the franchise announced Monday in a news release.
The promotion applies to in-restaurant purchases only, with a per-check maximum of five menu items, and does not apply to mobile, online, delivery or catering orders, the news release said.
"A tattoo can mean a real tattoo, a temporary tattoo, a drawn-on tattoo or another creative iteration invoking tattoos, as determined at the sole discretion of restaurant staff," the release read.
The fast-casual Mexican-style chain restaurant has a history of similar promotions, and ran the same tattoo-inspired deal in June 2025 and March, according to the release. The first "Tatted Like a Chipotle Bag" event broke a company sales record for the 3 to 4 p.m. hour, the company said.
"When the BOGO returned on March 13, 2026, the promotion helped drive the highest single-day sales in Chipotle's history at the time, approximately 10% higher than the brand's previous record set on National Burrito Day 2024," the release read.
The idea for the tattoo-related promotion came of social media users comparing "heavily tattooed looks" to the aesthetic of Chipotle's to-go bags, the release said. The company schedules the deal for Fridays that fall on the 13th of the month because tattoo parlors traditionally offer flash tattoos on those days, the company noted.
Chipotle, which did not disclose sales totals in the news release, did not immediately return request for comment.
The franchise lists more than 35 Long Island locations on its website.
Arielle Dollinger joined Newsday as a staff reporter in 2022. Previously, she covered local and national news as a freelancer for The New York Times, Newsday and other outlets.
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