Connecting with people on a personal level through social media can ultimately benefit your bottom line, one branding expert says.
Can the right color choices put your brand in the black?
Shutterstock's 2020 Color Trends Report can guide a new company or perhaps inspire a new product extension, says the vice president of creative at the Manhattan-based company.
Small Business: New employment laws for 2020
Workplace deadlines to keep on your radar as the new year approaches.
Google says it may 'slow-shame' websites
Since slow websites are already a deterrent to customers, experts say it's a good time to make sure your site's loading speed is up to par.
Small Business: Companies in gift-giving mood
Close to half of employers surveyed were planning to gift, up from 42% last year.
Small Business: Buff up your online sales
Customers want free shipping, so small retailers should figure out how to offer it -- even if it means incorporating it into the product price.
Small Business: Try to score tax savings before year-end
There's still a chance to make strategic decisions for your business that could help at tax time, experts say.
Small Business: What to know about NY's SHIELD Act
Companies have new cybersecurity responsibilities under a state data breach notification law, part of which went into effect last month.
Small Business: Going after the big fish
Contracts with large firms can be a boon to small and mid-size companies' bottom lines, but a strategic approach is needed.
Small Business: The threat of 'shadow IT'
More than 40% of employees surveyed admitted to going behind IT's back to get professional software and applications.
Small Business: Growing with 'digital wallets'
The payment landscape is evolving, and small businesses need to keep up if they want to capture the most sales.