CompUSA making a comeback

Two years ago the CompUSA retail chain was in bankruptcy, after Mexican billionaire Carlos Slim pulled the plug on the ailing brand.

Now CompUSA is back, and it's growing — so says Port Washington-based Systemax Inc., which bought the bankrupt chain's brand in 2008.

Systemax also owns the online tech retailer TigerDirect.com.

This week, in a chain-wide promotion that starts today, Systemax will begin to "co-brand" two of its top subsidiaries.

All CompUSA stores will sell in-store merchandise at prices matching those on TigerDirect.com.

"The all new CompUSA is thrilled to now be powered by TigerDirect.com, the online powerhouse and consumer electronics e-tailer," Gilbert Fiorentino, head of Systemax's technology products group, said in a news release.

As part of the co-branding, the tigerdirect.com and compUSA.com websites are now nearly identical. (That's a portion of the tigerdirect site above.)

Systemax has rebuilt CompUSA to 35 stores nationwide, mostly in Florida and Texas, and plans to open three more soon.

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