"iPhone could be the tool that on-boards millions of people...

"iPhone could be the tool that on-boards millions of people to the ecosystem,” says a designer working on an iOS wallet for Ethereum. Credit: SOPA Images/LightRocket via Getty Images/SOPA Images

Apple is a $2.6 trillion company. To significantly boost that number, the company has only so many opportunities it can pursue. Self-driving cars and mixed-reality glasses come to mind.

There’s another massive opportunity the iPhone maker has been fairly mum on: cryptocurrency. “Apple’s position on crypto is between neutral and hostile,” says Ric Burton, a designer working on an iOS wallet for Ethereum. “However, iPhone could be the tool that on-boards millions of people to the ecosystem.”

How? By creating a user-friendly way to interact with the crypto economy.

Burton believes that the iPhone — which more than 1 billion people carry in their pockets for everyday use — can attract people to crypto in two ways:

Burton says a browser extension is “a near-term solution” for on-boarding crypto users. The hardware wallet is a longer-term solution, but — with Apple’s ability to create consumer-friendly tools — one that could be revolutionary.

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