Disney revamps Long Island store
About 40 children, wearing mouse ears and big smiles, waited Thursday morning for a countdown to the magic moment when the Disney Store at Roosevelt Field Mall officially re-opened. After a three-month high-tech make over, it’s the first newly-designed store to open on the East Coast.
With a life-sized Buzz Lightyear looking on, the children, ages 6 to 9, from the Variety Boys & Girls Club of Queens streamed into the store along the Pixie Dust Trail, under glimmering trees, past a sign saying “make way for princesses.”
They found plenty of familiar favorites – Tinker Bell dolls and Phineas and Ferb plush toys. But the new design is all about interactivity, allowing kids to customize their experiences, said Molly Adams, vice president/general manager of Disney Store, North America.
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