Executive Suite: Diana Cecchini, Melville

Diana Cecchini says Korg stays relevant by lending out equipment to artists big and small, and developing apps. (July 12, 2012) Credit: Steve Pfost
When musical instrument and amplifier distributor Korg USA hired Diana Cecchini as its auditor 22 years ago, it gave her a chance to leave her traditional background behind, "hang" with bands such as the Rolling Stones and become a rare woman executive at a Japanese company.
Now chief financial officer, Cecchini has grown with the Melville company, navigated the Japanese culture and is in charge of accounting, finance, credit, warehousing operations, service operations and human resources.
Through the years, Korg has shown its resilience by acquiring the VOX amplifier brand the Beatles made famous, surviving the 2011 tragedies of the Japanese tsunami and Fukushima nuclear plant meltdown, and the death of Korg founder and chairman Tsutomu Katoh.
There are a lot more distractions, like mobile phones and games, especially for kids. They're not picking up instruments as much. We have to make musicians. With school budgets cut, it's difficult to get these kids even interested. Hip-hop and rap have pervaded the music marketplace, and the musicians don't play guitars. How do you compete? We allow up-and-coming musicians, and famous musicians, like Madonna, to borrow our equipment. We also have apps, like the Kaossilator and ESX-1, that make beats for musicians to use and for people to rap to.
For them, trying to get to work was hard. Some told me, "I had to sleep here today because I couldn't get on the train." We did have some supply issues from not getting parts into our factory. The Japanese are very resilient. There were some major issues, as far as getting people to the office, because they had a lot of power outages, but we really didn't skip a beat.
His son was his succession plan, and he's very involved with the business. He actually was our president at one time in the U.S. The Kronos keyboard came out under his watch. They're always developing.
The company's very male-dominated. Just in general, musicians are male. But in a Japanese company especially . . . when I first started, I went over to England to do my due diligence . . . we were sitting in a conference room. They brought in food, and after we ate all the men got up and expected me to clean up. I just stood up and left too.
Keep your head on straight, know what you’re talking about. If you can show your skill set and what you’re capable of, I think you can make it.
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