How to get money advice without a side of shame

Overly rigid financial advice can lead to negative feelings. Credit: Getty Images
Rahkim Sabree, a financial therapist and accredited financial counselor based in the Hartford, Connecticut area, worked hard in his 20s to achieve his dream of buying a house. At age 26, he finally did.
But soon afterward, he second-guessed himself after he came across a financial expert online who declared that buying a home was a bad move for young people. This particular expert encouraged renting instead.
Sabree felt crushed.
“Buying a home was an emotionally charged and scary decision for someone who didn’t grow up in a house and aspired for homeownership,” says Sabree, now 34. “To have it pooh-poohed was disheartening.”
Now, Sabree, along with a new wave of financial experts — many of whom have backgrounds in financial therapy and trauma-informed training — want to put a stop to online “financial shaming.”
Some self-declared money experts frequently make people feel embarrassed about their choices or financial situations, even using words like “stupid” or “idiot.”
That kind of inflammatory language can make people feel badly about themselves or even push them to avoid thinking about their finances altogether, which doesn’t help anyone improve their money situation, says Shannah Game, host of the “Everyone’s Talkin’ Money” podcast.
Traditional financial advice “often overlooks the systemic issues that can contribute to people’s difficulties, and instead places blame on individuals,” says Game.
Here are some ways to find financial advice that won’t make you feel ashamed.
Take a customized approach
Some financial planning advice is too rigid, says David Peters, a tax practitioner and financial advisor in Richmond, Virginia. It can be discouraging for those unable to follow along.
Peters points to one budgeting hallmark, the 50/30/20 approach, which suggests people allocate 50% of their after-tax income to needs (including any minimum loan payments), 30% to wants and 20% to savings and debt payments beyond the minimum.
That formula might be impossible for some people, especially anyone living in an expensive city on a modest income, Peters says.
Instead of struggling to follow a strict system that doesn’t make sense for your situation, Peters suggests designing a budget that works for you.
Ask people to share their mistakes
Sometimes, asking people to share mistakes they’ve made can spark more inclusive conversations about money, Game says.
“There is this perception that there should be a level of perfectionism when it comes to money,” she says, such as being debt-free or having a perfect credit score.
People can feel like there’s something wrong with them when they don’t achieve that.
“Let’s encourage conversations around money not just about the successes, but about the challenges and things that are really hard for us,” Game says. That way, people can connect and feel supported, since no one is perfect.
Celebrate progress, not just big milestones
Taking note of little wins, such as saving even a small amount, making one extra debt payment or sticking to a budget for two months in a row, can build confidence and chip away at the shame.
That’s what worked for Olivia Lima, a CFP for Abundo Wealth in Sioux Falls, South Dakota.
“When I was trying to right my ship financially, I would keep a list and write down all my financial wins, even if they were tiny,” she says.
Embrace positive budgeting
Lima says a budgeting approach that focuses on what you can’t or shouldn’t have can invoke feelings of shame.
She suggests a more positive take: “It’s not about setting restrictions, but making conscious decisions. How do you want to use the dollars you have?”
For some people, the answer might be travel; others might focus on home improvements.
Follow shame-free experts
Today, many financial therapists create content that removes shame and guilt from personal finance, Sabree says.
“I am inspired by a lot of my peers who take a trauma-informed approach to personal finance,” he says. Following those kinds of financial experts on social media can help filter out shame-promoting posts.
“They reframe the thought process,” Sabree says, and offer support and guidance without resorting to making someone feel bad for previous decisions or situations.

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