FTC says POM juice ads overstate health case

The makers and distributors of POM Wonderful Pomegranate Juice face Federal Trade Commission claims that advertising for the product overstates the health benefits. (September 2010) Credit: AP
Federal regulators have filed complaints against the makers of POM Wonderful Pomegranate Juice, alleging they have made false or unsubstantiated claims about the drink's ability to treat or prevent certain diseases.
The Federal Trade Commission said Monday that POM Wonderful Llc, its parent company Roll International Corp., its creators and an executive have violated federal laws about truth in advertising.
Regulators pointed to ads claiming scientific research shows the juice or related pomegranate supplements prevent or treat heart disease, prostate cancer and erectile dysfunction.
The individuals the complaint names are POM creators Stewart and Lynda Resnick and company president Matthew Tupper.

Sarra Sounds Off, Ep. 15: LI's top basketball players On the latest episode of "Sarra Sounds Off," Newsday's Gregg Sarra and Matt Lindsay take a look top boys and girls basketball players on Long Island.

Sarra Sounds Off, Ep. 15: LI's top basketball players On the latest episode of "Sarra Sounds Off," Newsday's Gregg Sarra and Matt Lindsay take a look top boys and girls basketball players on Long Island.




