A general view of atmosphere at the unveiling of Fashion...

A general view of atmosphere at the unveiling of Fashion Star winner Kara Laricks exclusive collection with H&M at the H&M flagship store in Manhattan. (May 16, 2012) Credit: Getty Images

Swedish fashion retailer H&M is extending its Long Island reach with the opening of a Riverhead store this month.

The low-priced clothing chain will open a new location at the Tanger Outlets Riverhead at noon on June 14, bringing its total of Long Island stores to six.

H&M is enticing shoppers with opening day giveaways, including H&M T-shirts and its scratch-off reward cards, called the Access to Fashion Pass, which are valued between $10 and $300.

Picture: A display at the flagship H&M store in Manhattan.

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