H&M's new Riverhead store is 6th for Long Island

Swedish fashion retailer H&M is extending its Long Island reach with the opening of a Riverhead store this month.

The low-priced clothing chain will open a new location at the Tanger Outlets Riverhead at noon on June 14, bringing its total of Long Island stores to six.

H&M is enticing shoppers with opening day giveaways, including H&M T-shirts and its scratch-off reward cards, called the Access to Fashion Pass, which are valued between $10 and $300.