Semi-automatic guns are displayed for sale at Capitol City Arms...

Semi-automatic guns are displayed for sale at Capitol City Arms Supply, Jan. 16, 2013, in Springfield, Ill. Illinois will soon outlaw advertising for firearms that officials determine produces a public safety threat or appeals to children, militants or others who might later use them illegally, as the state continues its quest to curb mass shootings. Credit: AP/Seth Perlman

CHICAGO — Illinois Gov. J.B. Pritzker has signed a law banning firearms advertising that officials determine produces a public safety threat or appeals to children, militants or others who might later use the weapons illegally — opening the door for lawsuits against firearms manufacturers or distributors.

Pritzker on Saturday signed the Firearm Industry Responsibility Act, making Illinois the eighth state to approve legislation that rolls back legal protections for firearms manufacturers or distributors. The legislation comes after the deadliest six months of mass killings recorded in the United States since at least 2006 — all but one of which involved guns.

Pritzker signed the bill alongside lawmakers and gun control advocates at Gun Sense University, an annual training conference of more than 2,000 Moms Demand Action and Students Demand Action volunteers and survivors, hosted by Everytown for Gun Safety.

“We hold opioid manufacturers accountable. Vaping companies accountable. Predatory lenders accountable. Gun manufacturers shouldn’t get to hide from the law — and now, they won’t be able to,” Pritzker said in a statement.

The law took effect immediately.

Attorney General Kwame Raoul, a key backer of the law, said "by signing this legislation, Gov. Pritzker has taken an important step to protect consumers and increase public safety.”

Democratic state Rep. Jennifer Gong-Gershowitz, the bill's House sponsor, said any companies participating in “depicting guns as tools for carnage" will face serious penalties.

Illinois Attorney General Kwame Raoul delivers his remarks after being...

Illinois Attorney General Kwame Raoul delivers his remarks after being sworn to his second term as attorney general during ceremonies, Jan. 9, 2023, in Springfield, Ill. Illinois will soon outlaw advertising for firearms that officials determine produces a public safety threat or appeals to children, militants or others who might later use them illegally, as the state continues its quest to curb mass shootings. The prime exhibit in Raoul's effort is the JR-15, advertised with the tag line, “Get ‘em One Like Yours.” Credit: AP/Charles Rex Arbogast

Opening the door to such court challenges is part of ongoing efforts by Democratic lawmakers in Illinois and elsewhere to eliminate gun violence, made more complicated by the U.S. Supreme Court’s expansion of gun rights a year ago. Pritzker also signed a ban on semi-automatic weapons this year, a law that gun-rights advocates continue to challenge in federal court.

Nassau County Executive Bruce Blakeman's plan to deputize gun-owning county residents is progressing, with some having completed training. Opponents call the plan "flagrantly illegal." NewsdayTV's Virginia Huie reports. Credit: Newsday Staff; WPIX; File Footage

'I don't know what the big brouhaha is all about' Nassau County Executive Bruce Blakeman plan to deputize gun-owning county residents is progressing, with some having completed training. Opponents call the plan "flagrantly illegal." NewsdayTV's Virginia Huie reports.

Nassau County Executive Bruce Blakeman's plan to deputize gun-owning county residents is progressing, with some having completed training. Opponents call the plan "flagrantly illegal." NewsdayTV's Virginia Huie reports. Credit: Newsday Staff; WPIX; File Footage

'I don't know what the big brouhaha is all about' Nassau County Executive Bruce Blakeman plan to deputize gun-owning county residents is progressing, with some having completed training. Opponents call the plan "flagrantly illegal." NewsdayTV's Virginia Huie reports.

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