Ivanka line debuts at London Jewelers

Ivanka Trump's new jewelry collection for 2010 arrived Friday at an East Hampton shop.

London Jewelers, at 2 Main St., now has in-stock Ivanka designs ranging from $750 black onyx bead earrings to a $125,000 diamond oval link bracelet, its website says.

"Ivanka Trump presents a collection of unique jewels that Rock Tradition with a modern twist on fine jewelry's most desirable classics from the '20s to the '60s," London Jewelers said on its website.

"Ivanka combines her innate understanding of modern luxury with a vision of heirloom-chic jewelry that fits perfectly into the lives of today's intelligent, self-assured women and inspires elegance in a new generation."

London Jewelers also has shops in Southampton, Manhasset, Glen Cove and Greenvale.