(AP) — The publisher of the Milwaukee Journal Sentinel is selling its PrimeNet operations, marking its exit from the direct-marketing business.

Milwaukee-based Journal Communications Inc. did not disclose the terms of the deal Wednesday.

PrimeNet provides direct-marketing services to those selling automotive, retail, publishing and financial-services products.

Journal Communications is selling its PrimeNet operations in Clearwater, Fla., to a new company owned by PrimeNet President Mark Keefe.

The Milwaukee publisher says it also sold PrimeNet's mailing service operations in St. Paul, Minn., in a separate transaction last week.

Journal Communications says it will treat the PrimeNet transaction as a discontinued operation in its 2010 financial statements.

NewsdayTV's Elisa DiStefano and Newsday Deputy Lifestyle Editor Meghan Giannotta have your look at activities to do with the family this winter break. Credit: Morgan Campbell; Brian Jingeleski; Randee Daddona; Newsday / Drew Singh; Anthony Florio

Winter break is full of fun NewsdayTV's Elisa DiStefano and Newsday Deputy Lifestyle Editor Meghan Giannotta have your look at activities to do with the family this winter break.

NewsdayTV's Elisa DiStefano and Newsday Deputy Lifestyle Editor Meghan Giannotta have your look at activities to do with the family this winter break. Credit: Morgan Campbell; Brian Jingeleski; Randee Daddona; Newsday / Drew Singh; Anthony Florio

Winter break is full of fun NewsdayTV's Elisa DiStefano and Newsday Deputy Lifestyle Editor Meghan Giannotta have your look at activities to do with the family this winter break.

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