How about ".li" as an alternative to ".com" for Long Island businesses?

Some companies already have adopted it, notes David Gussin, co-founder of the advertising, networking and Web design company 516ads.com and 631ads.com. He says the suffix can be used here as initials for Long Island, because "li" is already being used -- as the Internet country code for Liechtenstein.

Gussin says using ".li" makes sense for a business in Nassau or Suffolk to establish a brand and location in one move: "For branding purposes .li is beautiful for Long Island."

Islandwide Realty's website, for example, is "commercialrealestate.li."

Gussin's own company lists local businesses in a directory at "directory.li."

The Town of Hempstead is using "toh.li."

Might there be confusion if a business in German-speaking Liechtenstein has the same name as a business on Long Island? "I guess there could," said Gussin, "but so far it hasn't been an issue."

Gregg Sarra sounds off on the Northport and Half Hollow Hills East matchup, plus Tess Ferguson has an update on the high school fantasy football standings and Jared Vailuzzi has the plays of the week. Credit: Newsday

Sarra Sounds Off, Season 3, Ep 3: Top football teams in action, fantasy update and plays of the week Gregg Sarra sounds off on the Northport and Half Hollow Hills East matchup, plus Tess Ferguson has an update on the high school fantasy football standings and Jared Vailuzzi has the plays of the week.

Gregg Sarra sounds off on the Northport and Half Hollow Hills East matchup, plus Tess Ferguson has an update on the high school fantasy football standings and Jared Vailuzzi has the plays of the week. Credit: Newsday

Sarra Sounds Off, Season 3, Ep 3: Top football teams in action, fantasy update and plays of the week Gregg Sarra sounds off on the Northport and Half Hollow Hills East matchup, plus Tess Ferguson has an update on the high school fantasy football standings and Jared Vailuzzi has the plays of the week.

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