'.li' a natural for Long Island use?

How about ".li" as an alternative to ".com" for Long Island businesses?

Some companies already have adopted it, notes David Gussin, co-founder of the advertising, networking and Web design company 516ads.com and 631ads.com. He says the suffix can be used here as initials for Long Island, because "li" is already being used -- as the Internet country code for Liechtenstein.

Gussin says using ".li" makes sense for a business in Nassau or Suffolk to establish a brand and location in one move: "For branding purposes .li is beautiful for Long Island."

Islandwide Realty's website, for example, is "commercialrealestate.li."

Gussin's own company lists local businesses in a directory at "directory.li."

The Town of Hempstead is using "toh.li."

Might there be confusion if a business in German-speaking Liechtenstein has the same name as a business on Long Island? "I guess there could," said Gussin, "but so far it hasn't been an issue."