'Linsanity' sparks trademark war
The fanatical frenzy surrounding New York Knicks point guard Jeremy Lin is becoming even more Linsane.
A trademark war is brewing over the catch-phrase that describes the crazed excitement around Lin.
Since his breakout 25-point game against the Nets on Feb. 4, there have been seven applications filed with the U.S. Patent and Trademark Office to trademark "Linsanity".
That includes one by Pamela Deese, a lawyer representing Lin.
The applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear.
A trademark can take a year or more to register.
The NBA says Lin jerseys have been the hottest selling jerseys at its online store since Feb. 4. It is preparing to sell more Lin-related merchandise like bobbleheads and plush animals.
Sarra Sounds Off Ep. 35: EI baseball, girls lacrosse and plays of the week On the latest episode of "Sarra Sounds Off," we look at East Islip baseball's inspirational comeback story, Jared Valluzzi has the plays of the week and Tess Ferguson breaks down the top defensive players in girls lacrosse.
Sarra Sounds Off Ep. 35: EI baseball, girls lacrosse and plays of the week On the latest episode of "Sarra Sounds Off," we look at East Islip baseball's inspirational comeback story, Jared Valluzzi has the plays of the week and Tess Ferguson breaks down the top defensive players in girls lacrosse.
