Marchon in new deal with Lacoste

Melville-based Marchon Eyewear has signed a marketing agreement to introduce a new line of Lacoste designer sunglasses, an industry trade publication reports.

The Lacoste eyewear will reach retailers by next month.

“Marchon Eyewear’s senior vice president of global communications and advertising Robert Schienberg revealed that the Lacoste brand of eyewear is to be reintroduced to the worldwide optics market,” Optometry Today reports.

Delivery of the new line of eyewear should reach retailers by January, the report said.

Lacoste “came to us” to ask Marchon to market a new line of eyewear, Schienberg said. “We’re very fashion-led, communicating to fashion retailers, and Lacoste’s brand has grown significantly as a presence in the fashion world.”

Show above left is one of the Lacoste sunglass fashions distributed by Marchon.

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