On the Call: Hasbro CEO Brian Goldner

(AP) — Hasbro Inc. on Monday reported its profit rose 77 percent, helped by higher sales of boys' products like Transformers.

During a conference call with investors Monday, Goldner discussed some of the entertainment tie-ins the company is working on.

QUESTION: What are some entertainment properties Hasbro is developing?

ANSWER: In the entertainment arena, we partnered with Discovery Communications to form a new children's television network, "The Hub," launching in the fall of this year.

Simultaneously, we established Hasbro Studios to develop compelling programming based on Hasbro brands. In motion pictures — with more than $1.1 billion in box office revenue between Transformers and G.I. Joe, and strong product sales in 2009 — we are working with Paramount on 'Transformers 3' and 'G.I. Joe 2.' In addition, we are pleased to add Sony as a studio partner as we reached an agreement to develop Risk, (a board game, into) a major motion picture.