Poll: Do celebrity names sell perfume?
Tommy Bahama's For Him, Nude by Rihanna, Ivanka Trump's Ivanka Trump, and Fiori by Vince Camuto are four of the new Spring 2013 fragrances launching by Perfumania Holdings Inc and Parlux Ltd. in Manhattan. (April 4, 2013) Credit: Nancy Borowick
Are you more likely to buy a perfume because it's named for a celebrity?
Bellport-based Perfumania Holdings Inc. is increasing its presence in the celebrity/designer perfume market through its recent acquisition of Parlux, Ltd. This year, Parlux is introducing scents by the likes of Rihanna and Jay-Z.
Industry experts say that fragrance launches by Justin Bieber and Taylor Swift in 2011 boosted the entire U.S. fragrance industry.
So does a celebrity name help make the sale, or is it all about the scent? Vote and leave a comment. Results and a selection of comments will be published in next Sunday's business section.
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