Inspiring Generosity: Marketing Techniques for Fundraising Visionaries

Two Ad Pros Share Their Secrets for Boosting Fundraising Results by Applying Proven Brand Marketing Principles to Not-for Profits

CHICAGO (PRWEB) June 04, 2018

Rob Conrad and Clay Purdy announce the publication of their new book, Inspiring Generosity: Marketing Techniques for Fundraising Visionaries. This anecdote-filled book shows how strategic discipline, fueled by consumer insight and a smart digital media plan can help any not-for-profit enterprise ignite its fundraising activities, broaden its donor base for the future, and turn contributors into an enthusiastic fan base.

“Inspiring Generosity” should be mandatory reading for non-profit staffs and boards…a valuable guide for anyone seeking to achieve today’s best practices in their fundraising activities.”
         -Fundraising Expert, Phil Smith, Founder and CEO, CAPTEL, Washington, DC

Conrad and Purdy are the founders of Canteen Communications, a Chicago-based marketing services company dedicated to growing their clients’ businesses while contributing to the common good.

“Inspiring Generosity” is now available on Amazon. For more information, please visit canteenco.com.

For the original version on PRWeb visit: https://www.prweb.com/releases/2018/06/prweb15529123.htm