New Data from SaleCycle Reveals Abandonment Rate Variations Across the Globe
SaleCycle, the leading behavioural marketing company, has released the results of their 2016 Q1 Remarketing Report.
(PRWEB) May 06, 2016
Taken from a consolidation of statistics from over 500 global brands, the report reveals key cart abandonment and remarketing statistics from January, February and March 2016.
Report highlights:
- The average global abandonment rate was 74.32% in Q1 2016, showing a continual downward trend since Q3 2015.
- Asia Pacific has the highest global abandonment rate at 75.9% despite having the highest B2C sales shares by region.
- Mature markets, Europe and Northern America are experiencing the lowest global abandonment rates at 71.5% and 73.1% respectively.
The report also reveals the effectiveness of remarketing to consumers who are either about to abandon a purchase, or who have recently abandoned, with stats on on-site, email, and for the first time, SMS remarketing included in the infographic.
To view the full report, please visit: http://www.salecycle.com/remarketing-report-q1-2016/
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/05/prweb13394730.htm
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