SMB Group Announces New SMB Market Profile Service to Help Technology Vendors Launch or Accelerate SMB Marketing Initiatives

The service provides vendors with a comprehensive, data-driven view of the U.S. SMB technology market for strategic and go-to-market planning.

BOSTON (PRWEB) May 23, 2018

SMB Group (http://www.smb-gr.com), a leading research, analysis and consulting firm focused on the small and medium business (SMB) technology market, has launched a new SMB Market Profile Service. This new service is designed to help technology vendors get a more comprehensive view of the U.S. SMB technology market in order to develop strategic and go-to-market plans.

The service offers clients data-driven insights based on SMB Group’s 10 years of SMB research, thousands of conversations with SMB decision makers and extensive experience working with leading vendors in the SMB technology industry.

“Many vendors see a big opportunity in the SMB space but don’t really understand the composition, characteristics and buying behavior of the ‘SMB’ market, which is actually a very fragmented market that consists of many diverse sub segments with different needs, goals and attitudes about business and technology,” notes Laurie McCabe, cofounder and partner at SMB Group.

SMB Group’s SMB Market Profile Service provides vendors with the foundation necessary to launch or accelerate their SMB market initiatives. Some of the areas covered include the following:

• Market Definition and Sizing
• Business and Technology Background and Outlook
• Buyer Journey
• Buyer Personas
• Digital Transformation: Knowledge, Attitudes and Initiatives
• Key Segmentation Variables
• Top Trends

Service packages are tailored to specific focus areas (e.g., very small, small and/or medium business), specific solution areas and other criteria. All packages include a presentation by and a discussion with SMB Group, as well as feedback to the client on their SMB strategy and plans.

More information about SMB Group’s new Market Profile Service, including options, scope and pricing, is available here and by contacting Lisa Lincoln at lisa.lincoln70(at)smb-gr.com, 508-734-5658.

About SMB Group
SMB Group is a technology industry research, analysis and consulting firm focused on technology adoption and trends in the small and medium business (SMB) market. Founded in 2008, SMB Group is recognized for thought leadership, research and expertise in the highly fragmented “SMB market”—which is composed of many smaller, more discrete markets. Our annual survey-based SMB Routes to Market Study and Top 10 SMB Technology Predictions anchor our research focus for the year.

Contact:
Lisa Lincoln
Director, Client Services
SMB Group
lisa.lincoln70(at)smb-gr.com
508-734-5658

For the original version on PRWeb visit: http://www.prweb.com/releases/2018/05/prweb15488904.htm