Stream Companies Selected for Oracle Data Cloud’s Auto Elite Program

Receives Oracle Data Cloud’s Auto Elite Data Marketer Designation

MALVERN, Pa. (PRWEB) March 24, 2018

Stream Companies, the leading Tier 3 integrated advertising and technology solution, was selected by Oracle Data Cloud as one of nine leading agencies in the Automotive Industry to participate in their advanced data program and was awarded the Oracle Data Cloud’s Auto Elite Data Marketer (EDM) designation. Through the Auto Elite Data Marketer program, select agencies can now access Oracle's expansive, unique selection of automotive audiences, which cover the entire vehicle ownership lifecycle, like in-market car shoppers, existing owners, and individuals needing auto finance, credit assistance, or vehicle service.

“We’re proud to have cultivated an early partnership with Oracle that allowed us to get even more granular, strategic, and inventive with our client’s campaigns. This new initiative by Oracle is going to continue to push our industry forward to new heights and we’re very proud to be a leading member,” said David Regn, Co-Founder of Stream Companies.

With a hands-on collaborative partnership leveraging Oracle’s strategic relationships and over 400 data integrations, Stream Companies now has the ability to utilize ground-breaking data and target inventive methods that focus on increasing retail traffic for their clients. They will now be able to cover the entire vehicle ownership lifecycle in advertising with data sets, which was previously unavailable to Automotive advertising.

Julia Giacoboni, Director of Dealer Marketing, said, “This new data shared with us gives us the opportunity to target the perfect, most relevant audience to fit our client’s campaigns. Being able to offer strategies utilizing information like IHS Markit data powered by POLK, Edmunds.com, credit score tiers, and more lets us get as precise as we want when executing some of the most granular, effective campaigns. It’s incredibly exciting to be at the forefront of this program and offer our clients a solution that’s cutting edge—with results that show month over month not only in their analytics, but in their showroom and sales reports.”

Stream Companies is staying committed to innovation and constant testing as they navigate the uncharted territories of newly available data and advertising opportunities present through these creative partnerships. Dealers partnering with Stream can expect innovative strategies, from building unique audiences and connecting disparate data to provide a single view of the consumer, to truly identifying and targeting actual in-market shoppers seamlessly.

About Oracle Data Cloud: Oracle Data Cloud operates the BlueKai Data Management Platform and the BlueKai Marketplace, the world's largest audience data marketplace. Leveraging more than $5 trillion in consumer transaction data, more than five billion global IDs, and 1,500+ data partners, Oracle Data Cloud connects more than two billion consumers around the world across their devices each month. Oracle Data Cloud is made up of AddThis, BlueKai, Crosswise, Datalogix, and Moat.

Oracle Data Cloud helps the world's leading marketers and publishers deliver better results by reaching the right audiences, measuring the impact of their campaigns, and improving their digital strategies. For more information: http://www.oracle.com.

About Stream: With over 20 years in automotive advertising, Stream Companies is the leading Tier 3 integrated advertising and technology solution. Client partners include some of the biggest publicly- and privately-owned dealership groups in the United States, including The CAR Group/Norm Reeves Brands, Group 1 Automotive, Braman Automotive, and Fred Beans Family of Dealerships. Visit http://www.streamcompanies.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/2018/03/prweb15357571.htm